How to Strengthen Internal Communication with Digital Signage

Why internal communication is more important than ever

In this article, we’ll show you how digital screens can strengthen your internal communication. Because internal communication is about more than just informing, it’s about creating a sense of belonging, clarity, and purpose at work.When we communicate effectively, at the right time and in the right way, we build stronger engagement and a workplace where everyone feels involved. This is evident in employees’ motivation, pride, and desire to contribute to the organization’s goals.

And there’s a lot to gain: better workflows, fewer misunderstandings, and a stronger culture. Communication is the foundation on which so much else rests.

Digital screens complement and strengthen internal communication

Digital screens aren’t just tech on a wall. They are a powerful extension of your communication – a channel that captures attention. While intranets and emails are important, not everyone has the time or opportunity to access that information during their workday. But screens are present where people move: in the break room, at the entrance, on the production floor, or in the hallway.

This is where screens show their real value. They remind, inform, and inspire without requiring a login or a computer. And with the right content, they can do so much more than just show news:

Visualize goals and results so that teams can see their progress
Issue alerts during disruptions or show safety procedures when needed
Strengthen culture and unity by recognizing employees
Display practical, daily information like bus schedules or available meeting rooms

Digital screens can also act as a bridge to the intranet. Add a QR code to a news item where employees can read more, and increase intranet usage that way.

Customer Story

Tre – success through playful communication

By implementing digital signage, Tre has created a more dynamic work environment and increased employee engagement. The screens are not only used to share important information but also to bring humor and interactive activities like “Word of the Day” or “Find Klas.” By tailoring content to different departments and presenting it in a playful way, Tre sees higher engagement.

“We’ve really noticed that our employees engage more when we use the screens in a playful way. It creates a more enjoyable work environment and makes more people actually look at the screens”

Henric Olsson
Intranet Manager, Tre

Four reasons to add digital screens to your internal communication

1. You control what is shown and where

A major advantage of digital signage is full control. You decide what is shown, when, and where. This makes it easier to ensure important messages actually get through. No forgotten bulletin board posts. No lost emails.

2. You reach more people, even those without a computer

ANot everyone works at a desk. In sectors like healthcare, education, retail, and manufacturing, many employees don’t have access to their own computer. Here, screens make a big difference. Place them in staff rooms, entrances, or changing areas where people actually are.

3. You can automatically fill screens with content

A digital screen doesn’t have to be one more thing to update. Connect your screens to systems you already use – like your intranet, social media, recruitment tools, analytics platforms, or production systems. The content updates automatically and looks great. No double work, and the messages you create will actually be seen.

4. You drive engagement through visually appealing content

When content looks good, it feels more important. A well-designed screen grabs attention. With appealing visuals, videos, and colors, you drive attention and engagement – and you strengthen your brand every time someone sees the screen.

Common challenges and how digital screens can help

Many internal communicators struggle to reach employees. Some still rely on bulletin boards or email newsletters that often go unnoticed. And statistics make it clear: only 14% of employees feel truly engaged in their work. Often, this low engagement stems from a lack of clear and accessible communication.

Digital signage isn’t a silver bullet, but it is a powerful complement. You reach groups that are otherwise often missed. You create a sense of “being part of something” even for those without access to email or the intranet. And you make communication more lively, timely, and engaging.

Tips to make communication easier and more effective

Push and pull – combine both to reach your audience

Some information should be pushed directly to employees, while other content should encourage curiosity. Push is for urgent messages like new policies, fire drills, or event dates. It must be seen right away.

Pull content, on the other hand, invites engagement. A QR code might link to a quiz, training video, or Wi-Fi password update on the intranet. The combination of push and pull helps you inform and involve.

Local and central editors – structure with flexibility

Employees want relevant information. Combine centralized communication with localized content. With PLAYipp, you can control who updates what – even down to screen level.

That means you can have:

Centrally managed content that goes to the whole organization
Local managers or editors who can publish relevant local content
Divided screens with different areas and access rights

Customer story

DB Schenker – a more effecient working process

DB Schenker has successfully centralized and simplified internal communication using digital screens. This has improved workflows and productivity. With PLAYipp, both local teams and HQ can easily update and customize the screen content. The centralized control has led to consistent, structured messaging across the organization, while local admins retain the freedom to tailor content. This setup has also improved access to information for employees without intranet access..

“It’s incredibly convenient to just log in to PLAYipp, upload a new PDF, and immediately display it across all six screens”

Oscar Jörgensen
System administrator, DB Schenker

Measuring & feedback – learn what works

Understanding what works in your internal communication is essential for long-term success. But insights only help if you ask the right questions and act on the answers.

Pulse surveys or employee feedback can reveal:

How communication is perceived
Whether employees get the info they need, when and how they need it
If they feel included and informed

Example questions to ask:

Do you feel well-informed about what’s happening in the organization?
What channel do you primarily use to access internal information?
Is the information easy to understand?

Frequently Asked Questions about Digital Signage

Can I control who publishes what?

Yes! With PLAYipp’s user rights system, you can define exactly who can publish to which screen or even to specific areas on a screen. This creates structure and allows more people to contribute without losing control.

Does it work with our intranet?

Absolutely! PLAYipp integrates with major intranet providers like SharePoint, Omnia, Spintr, and more. You can reuse content you’ve already published without duplicating effort. Intranet news can be automatically displayed on screens, saving time and increasing visibility.

Can you help us with design?

Of course! Our Customer Success team are screen content experts – from layout and readability to color and branding. We offer a library of templates, and design help packages if you want custom designs. We also provide training to get you started with screen content.

Will it work with our existing screens?

Most likely, yes! PLAYipp works with most modern displays. If your screen doesn’t support digital signage, you can easily add a media player (PLAYport) from us. That way, you don’t need to replace your hardware unnecessarily.

What if the screen loses internet connection?

No problem. The screen will continue displaying the latest content it downloaded. When the connection returns, it updates automatically. You get continuity and peace of mind, even with network interruptions.

Is the system easy to learn?

Very! PLAYipp is built to be user-friendly. You get access to guides, videos, and training. And our Customer Success team is always ready to help. Working with digital signage should be fun and easy.

Do you want to know more about PLAYipp?

Contact us today, we are experts on digital signage and communication.

Talk to an expert