Press release

PLAYipp takes first leap on its international expansion by acquiring leading Norwegian Digital Signage vendor Databeat

July 5, 2024

PLAYipp, a leading Digital Signage SaaS company in Sweden, backed by software growth investor Monterro, is thrilled to announce the acquisition of Databeat, a Digital Signage Software provider based in Norway. This strategic partnership marks a milestone in PLAYipp’s growth mission, enhancing our capacity to deliver superior solutions and services to our partners and customers in an international market.

This acquisition aligns with PLAYipp’s strategy of international expansion and commitment to becoming a dominant player in the Digital Signage market. By integrating Databeat’s robust technology, customer and partner base, PLAYipp is positioned to offer unparalleled value and innovative services to a broader audience.

We are excited to welcome Databeat into the PLAYipp family. This acquisition is a clear demonstration of our commitment to growth and innovation. Together, we will provide our customers with even more powerful and comprehensive digital signage solutions, says Henrik Mazzanti, CEO of PLAYipp.

Joining forces with PLAYipp is a natural progression for Databeat. Our shared vision and combined expertise will enable us to better serve our customers and expand our reach in the digital signage market, says Øyvind Andhøy, CEO at Databeat

Benefits for customers and partners:

Enhanced Solutions: The integration of PLAYipp and Databeat will enable the development of more advanced and user-friendly digital signage solutions.

Increased Support: Customers and partners will benefit from enhanced support and customer success resources, ensuring a seamless experience and maximized value from our offerings.

Strategic Growth: This partnership reinforces our dedication to growth and innovation, positioning us to even better meet the evolving needs of our customers and stay ahead in the competitive digital signage landscape.

For more information please contact:

Henrik Mazzanti, CEO of PLAYipp:,
phone:  +46 (0)70-486 78 76

Øyvind Andhøy, CEO of Databeat:,
phone: +47 950 95 075

Playipp acquires Databeat a norwegian digital signage company

About PLAYipp

PLAYipp is a leading vendor of digital signage solutions, offering an intuitive platform for publishing information across digital screens. Trusted by over 3,000 businesses in both the public and private sectors, PLAYipp’s platform streamlines communication with a vast library of integrations to intranets, traffic data, BI tools, social media, and more. This ensures that screens are automatically populated with relevant and timely content. 

Founded in 2006 with offices in Sweden, PLAYipp boasts an extensive partner network and a dedicated team of 40+ employees committed to delivering top-tier digital signage solutions.

About Databeat

Databeat.Net AS is a leading Norwegian SaaS company founded in 2005, specializing in digital signage solutions. Through an extensive partner network, Databeat offers a robust Microsoft-centric cloud-based platform designed to manage and display digital content on screens in various locations, such as retail stores, offices, health care, public spaces, and transportation hubs.

The dedicated and skilled Databeat team, aims to provide disruptive, cost effective and user-friendly digital signage solutions that enhance communication efficiency and engagement through effective use of visual media that makes an impact.