• Inspiration

8 things to keep in mind for successful, digital employee communication.

Going from non-existent or sporadic communication with your employees to engaging, present dialogue is challenging, not least for you who are to create and maintain it.

But how?

There is a risk that the ambitions are high, but the results are not forthcoming and the entire investment is questioned. We have collected a couple of small but universal tips, they work for both the small and the slightly larger organizations. The benefits if you can speed it up are many, but among the most important are fewer employees with the feeling of exclusion, less sick leave, better meetings and lower staff turnover.

1. Unite for a common, stated purpose.

Formulate the purpose of increasing communication and information flow. This creates conditions in working groups and among other staff against whom the effort can be measured. At the same time, this reduces the risk of creating a gap between assumptions and reality. Expectations are also good! It creates buzz and joy that things are happening that many are probably looking forward to (birthday anyone ?!)

2. Ambassadors

Make sure that there are people who act as locomotives and hares for the venture. These should be the person that everyone wants to hang out with. The one you know others want to take their coffee with. The one that is always in the center at the Christmas mingling and the end of summer. Because if that person comments, likes or writes a contribution, more people will dare. Man is not that difficult – find the cool gang and more will follow.

3. See the employees

To work with communication and especially if you have worked to get information where the work takes place from a top perspective, there is a risk that you only see the company or the organization’s interests. If you have created digital channels, find all the opportunities (and obligations in fact) to see the whole and the individual employee. What does an employee want to know? What do they work with? where? If so, what things affect them? Tell me. If you have chosen good channels and solutions, there is room for both that and what you “must” tell. The advantage of starting from the employee and their conditions during a working day is that communication and information can be relevant and correct. Even if it is a hockey result in the local area, the information about new routines will also slip down. Do not despair. See the employee.

4. Create an inclusive communication

Give the recipient ways to handle the information. Make this easy, it is you as the transmitter who has failed a bit if the receiver does not understand. Let there be easy ways to interact with your communication, and no, a “like” is not integration. Let there be a comment field, link to “read more, contact information for the person responsible for the question or a time for a meeting. Do not leave the recipient without full understanding, they will create truths for themselves. It takes much longer to fix that rumor than to improve communication.


Make sure that it is clear in everything you create that you wish to receive feedback, comments, questions and clarification and create content that contributes to wanting to take part in more.

5. Communicate regularly

If a communicative venture is to be successful, you need to keep going. Keep going and be regular. Set a reasonable goal, it can be difficult, especially in the beginning to experience that you have enough to say (but if you see the employees as created more quickly) do not say 3 times a week if you do not fix it, take 1 time a week and surprise through overdelivery, is liked by everyone (birthday anyone ?!)!

6. Create conditions for sustainable work

Finding content and feeling relevant can be difficult. Especially if you have not previously worked at all to create inclusive communication. A good way is to find colleagues who want and can contribute, it creates common interests and the opportunity to try something new (job satisfaction, you know). Maybe a shift manager, receptionist, finance manager etc can write and a communicator takes care of proofreading and a little fix before it is published? If there are several of you who work actively, create simple routines for your collaboration. Gather all the ideas in one place, divide the work and help each other, to write is creative and sometimes it is daunting.

7. Do not forget the social

If you have now created a digital communication, it will only become engaging when your employees can find desire and joy and togetherness in it. Many people think it should come from working at the same job… naa. It matters so much less than anyone wants to admit. So for all the rice in Småland, you need to add glory in communication. Images, individuals from the business, customers and joy, what you now have – Create content that is about the social – it creates commitment and togetherness.

8. Trust the process!

Yep, I’m going to be the first to say that it will not be an overnight success. Probably not two either, but over time, if you stick to the above tips, you will most likely reap successes and see that you have smaller sourdoughs, sourdoughs and more that feel involved and enjoy the job.

We at PLAYipp provide market-leading solutions in digital signage (information screens) for companies and organizations that are passionate about their recipients. We have been doing this since 2005 and we love successful, engaging and digital communication. Since 2020, we also provide a platform for mobile dialogue within organizations, completely without difficult and unnecessary functions.