5 reasons why digital signage is the future of internal communication

We often see digital signage in stores and restaurants, but did you know it’s just as powerful when it’s used for internal communication in organizations? Here are five reasons why digital signage is the future of keeping your team informed.

1. Everyone’s on the same page

Keeping employees updated on what’s going on in the organization is the key to keep things running smoothly. Many companies still rely on intranets or email. But let’s be honest, how many people read them?

Research shows that only 13% check their intranet daily, and 31% says that they never do. Emails don’t perform much better. According to a study by APPrise, 30% ignore internal emails altogether.

With digital signage, you don’t have to rely on people actively searching for information. Instead, you can reach them where they already are. In the break room, by the elevators, or in the hallway. The screens are visible, catch attention naturally, and require no effort from the viewer.

When everyone gets the same message and works toward the same goals, it’s easier to collaborate and stay engaged. Digital signage makes internal communication smoother, clearer and more fun.

2. Keep your teams connected – no matter where they are

Do you have offices spread out in different places? Then you know how tricky it can be to make everyone feel like part of the same team. But it’s important, and not just for the good vibes. Research shows that productivity can jump by up to 25% when employees feel connected.

With digital signages synced across all your locations, you can build a strong community. Why not give a shoutout to someone who’s done something awesome? Or promote upcoming team events and after-works?

You can also customize the content for each department. Motivate your sales team with live sales leaderboards, or show marketing’s latest social media feeds.

No matter what you choose to display, digital signage helps you create a friendlier, more connected company culture.

3. Save time and money

Putting up printed posters and flyers takes time, costs money, and honestly, it’s a hassle. Lucky for you, digital screens make everything so much easier!

With the right tool, you can update all your screens in just a few clicks, and it won’t cost you a penny.

It’s also perfect when you need to get critical information out fast, like during a crisis or major organizational changes. A few clicks, and everyone’s in the loop.

4. Make meeting room bookings a breeze

We’ve all been there – standing outside a meeting room, wondering if it’s free or who’s inside. You could knock and interrupt, scroll through your phone trying to find the calendar, or walk back to your desk to check the booking system. None of it is ideal.

With digital door signs, you can see straight away who’s booked the room and when it’s free next. The best ones even sync automatically with Google or Office 365 calendars, so everything stays updated without extra work.

5. Let personality shine through

Digital screens aren’t just for information. They’re also great for making your workplace more fun and personal, see how Tre does exactly this. Let colleagues share their “thought of the day”, fun facts about themselves, or even their vacation snaps. You could also highlight the funniest moments from your favorite channels or other social feeds.

A personal touch at work is extra important to attract younger employees. 71% want their coworkers to feel like a second family.
Giving your people a voice on your screens helps build that family feeling and makes work a little more fun for everyone.

Spread the message with digital screens

Digital signage is fast, easy, and a brilliant way to grab attention. Want to learn more about how digital screens can boost your internal communication?

Continue reading!

Anna has written four connected articles.
Read the next article to learn how you can develop internal communication step by step.