Automate your content with our Content API – See what’s new in PLAYipp
News
2025-11-10


Thomas Sundgren
Chief Product Officer at PLAYipp
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What is PLAYipp Content API?
PLAYipp Content API gives you the ability to automate and manage all content on your digital screens directly from your own systems. Perfect for you working in communications or IT who need a smooth solution for publishing and scheduling content without hassle.
“With our Content API, we want to make it easier for our customers to automate their content management, whether it’s a few screens or hundreds of locations.”
Thomas Sundgren, CPO at PLAYipp
With our Content API you can:
- Upload images and videos directly to your media library
- Create and manage playlists automatically
- Schedule when content should appear on your screens
- Update and organize your content easily from your own tools
Whether you’re responsible for a few screens or an entire network, Content API makes it easier to publish the right content at the right time without having to log in manually every time.
Who is the Content API for?
- Communicators who want to automate publishing of news, images and campaigns
- IT teams that need to integrate digital signage with other systems
- Developers who want to build their own content management tools
- Organizations that publish a lot of content and want to save time
How to get started
- Request API access: Contact our support and we’ll activate the API on your account
- Get your API key: Receive your key to connect your systems
- Connect to PLAYipp: Use our GraphQL interface to start managing content
- Automate your workflow: Publish, schedule and update content from your own tools
Want to know more about how it works or how to get started? Check out our technical documentation or get in touch and we’ll help you get going.
Frequently asked questions about the Content API & digital signage
What is PLAYipp Content API?
Our Content API is a tool that lets you manage and publish content to your digital screens programmatically. Instead of logging in manually, you can automate uploading images, videos and scheduling directly from your own systems.
Who is the Content API for?
The Content API is perfect for you as a communicator who wants to automate publishing of news and campaigns, or IT teams that need to integrate digital signage with other systems. It’s also ideal for developers who want to build their own content management tools.
Do I need to know how to code to use the Content API?
It helps if you or someone on your team has technical knowledge, but you don’t need to be an expert. We use GraphQL as an interface, which makes it easier to get started. If you have questions along the way, our support is happy to help.
How do I get started with the Content API?
Contact our support and we’ll activate the API on your account. Then you’ll receive an API key that you use to connect your systems to PLAYipp. We have technical documentation that guides you through the entire process.
Can I manage multiple screens at once?
Yes, our Content API works whether you have a few screens or hundreds of locations. You can publish and update content to all your screens from the same system.
What is digital signage?
Digital signage is digital screens that display information, news, campaigns or other communication with the help of a software. Instead of paper and notice boards, you use screens that you can easily update remotely.
What’s the difference between our Content API and our Monitoring API?
Content API helps you manage and publish content to your screens. Monitoring API helps you monitor the status of your players and detect if something is offline. Both APIs can be used together for complete control.
See how others use PLAYipp

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