See how CGI strengthens internal communication and engages the whole organisation

Modern communication that builds culture

With digital screens now present at nearly 20 offices across Sweden, CGI has created a smart and modern way to keep over 3000 employees informed and engaged. By combining centrally controlled content with local updates, they’ve built a flexible setup that strengthens both communication and company culture.

What CGI achieved:

• Consistent messaging across all offices
• Local content that engages employees
• Stronger team spirit and company culture
• Easy to update content, both locally and centrally
• No more outdated info or cluttered bulletin boards

Building connection across offices with digital signage

How do you create vibrant and effective internal communication in an organisation with over 3,000 employees from north to south? CGI found a solution in PLAYipp, and today the screens are a natural hub for information, inspiration and community.

“We wanted something simple, good-looking and that people would actually use. So we went with PLAYipp.” – Oscar Jakobsson Ejnestrand, Internal Communications Manager at CGI

Central control with local freedom

For CGI, it was important to communicate in a way that truly reaches employees, especially those who don’t always log in to the intranet. That’s why they chose to work with PLAYipp and digital signage, which is now in place at 18 offices across Sweden.

Oscar from the marketing department manages the central content. It can include global news from the Canadian headquarters, campaigns, employer branding material or internal videos. At the same time, each local office has its own space on the screen where they can publish information about local activities, after-works or training reminders.

“We have a layout with different boxes: video, news, Instagram and a local column. It’s clearly divided. The local offices can be creative in their section, while I manage the nationwide content.”

This approach solves a common problem – that screens often end up showing outdated information. Here, the content is always fresh without requiring too much time from each office.

Content that gets noticed and feels relevant

CGI has a clear goal for their screens: short, relevant and inspiring content that stands out from the email clutter.

“It shouldn’t be a PowerPoint with 10,000 words. Just a headline, two sentences and a QR code. If people want to read more, they can go to the intranet.”

Videos, original photos and dynamic content, preferably featuring colleagues, work best. The Instagram feed, which updates automatically whenever something is posted on the company account, is one of Oscar’s favorites.

“It feels like the screens help build a ‘we-feeling’ in the company, especially when we showcase employee spotlights.”

The screens have become part of everyday life for employees. When they sit in the kitchen or in shared spaces, the messages pop up and become part of conversations. This improves the flow of information and helps the company move forward faster.

A content strategy that lasts

The content on the screens is more than just news. Over time, CGI has developed a clear strategy with recurring themes that engage employees and strengthen the company culture. Topics range from wellness and health to employer branding and sustainability.

Common content they include:

– Showcasing colleagues who’ve made a strong contribution

– Recruitment programme where employees receive a bonus if their referral leads to a new hire.

– Training and activity groups (everything from running to chess)

– Content linked to sustainability goals

– Highlights from awards like “Career Company of the Year”

– Celebrating new business wins

“A lot of it is about our internal culture. We want people to feel involved and proud. And it works – that kind of content is what many appreciate the most.”

With this mix, CGI manages to both inform and inspire their employees while building a strong employer brand.

Smooth implementation and continued expansion

After a careful selection process, CGI purchased PLAYipp through their IT partner Dustin. Some offices installed the screens themselves, others got help locally. The PLAYipp platform itself is perceived as very easy to use.

“I think it’s a great tool. It’s quick to upload new content and there are templates to work with. The support is excellent when you need help.”
From the initial rollout at eight offices, CGI now has nearly 20 locations using PLAYipp – and more are on the way.

“I want to get more offices on board because I know it makes a difference in the office experience.”