5 Key takeaways from the webinar “Stop losing talent…” with Staffan Stendahl
Article
2025-11-13

Summary:
In our webinar “Stop losing talent,” PLAYipp’s CCO Staffan Stendahl highlighted a critical issue: most organizations are losing employees for the wrong reasons. While many focus on salary negotiations, 37% of employees actually leave due to poor engagement. In Sweden, the situation is particularly challenging, with only 24% of employees engaged in their work.
The cost?
Disengaged employees drain 34% of salary expenses without delivering the impact they could. One major culprit is communication chaos. When organizations use too many channels, employees don’t know where to find information, creating stress instead of clarity.
Digital signage offers a solution by giving you control over what information is displayed, where it’s located, and who sees it.
1. Employee engagement is more important than salary for retaining talent
37% of employees who change jobs do so due to engagement-related issues, while only 31% leave because of salary or benefits. This shows that even though salary discussions are important, it’s engagement that determines whether your best employees stay or go.
2. Sweden has an engagement crisis
Only 24% of employees in Swedish organizations are engaged in their work. 70% are not engaged and 6% are actively disengaged. Meaning they’re dragging and slowing down progress.. This is a problem, often costing organizations both productivity and money.
3. Disengaged employees cost 34% of salary expenses
On average, equivalent to 34% of salary expenses go to disengaged employees. That’s over a third of personnel costs that don’t deliver the impact they could. Investing in engagement isn’t just about soft values – it’s economics.
4. Too many communication channels create confusion
Organizations today use everything from intranets, Teams, email, workplace meetings and Instagram. But if employees don’t know where to find what information, it creates stress instead of clarity. Additionally, different generations want to receive information in different ways. Non-conformists prefer Instagram & Slack while traditional employees prefer email. Being misaligned means you’re missing out.
5. Digital signage can solve many of the above problems
A digital screen has three unique advantages: you know what information is displayed, you know where the information is located, and you know who should see it. This makes the screen a powerful channel for reaching the right person with the right message at the right time. Especially for employees who don’t sit at a computer all day.
Want to learn more? Check out this article by Emil Lindblad

Staffan Stendahl
Staffan Stendahl is Chief Commercial Officer at PLAYipp and an expert at internal communication within organizations. He has helped hundreds of businesses streamline and improve their information flow, and knows exactly what challenges communicators face when trying to reach all their target audiences. Through his work, he has seen how the right communication tools can make a big difference for staff, visitors and those who need access to important information at the right time.
Frequently asked questions about employee engagement and retention
Why do employees leave their jobs?
37% of employees leave due to engagement issues, while 31% leave because of salary or benefits. This means engagement matters more than pay when it comes to keeping your best people.
How engaged are Swedish employees?
Only 24% are engaged in their work. 70% are not engaged, and 6% are actively disengaged, meaning they’re slowing down progress for everyone else.
What does disengagement cost organizations?
Disengaged employees cost the equivalent of 34% of salary expenses. That’s over a third of your personnel budget that’s not delivering the impact it should.
Why is communication so difficult in organizations today?
Organizations often use too many channels like intranets, Teams, email, workplace meetings and Instagram. When employees don’t know where to find information, it creates stress instead of clarity. Plus, different generations prefer different channels, so you risk missing people entirely.
How can digital signage help with employee engagement?
Digital signage gives you three advantages: you control what information is shown, you know exactly where it’s located, and you decide who sees it. This makes it perfect for reaching employees who don’t sit at a computer all day with the right message at the right time.
Do you want to know more about PLAYipp?
Contact us today, we are experts on digital signage and communication.

