Avanza brings internal communication to life with PLAYipp

Quick culture boost with digital screens

Avanza has elevated its internal communication and strengthened company culture using digital screens from PLAYipp. The screens are seen daily by at least 450 employees, spreading information, creating a sense of unity, and making the office feel more vibrant.

Here’s what Avanza has achieved:

• A modern and engaging communication channel
• Stronger team spirit among employees
• Smoother information flow throughout the office

Screens are now part of everyday life

At Avanza, the screens aren’t just decorative. They’re part of daily operations and used to talk with colleagues, not at them. Everything from weekly activities and stock listings to countdowns to events and organizational videos are displayed.

The kitchen screen stands out. It’s a huge 85-inch display that grabs attention in a space where employees gather daily. The messages vary: sometimes it’s a cheerful Monday greeting, other times a countdown to an upcoming lecture week.

“I try to keep the screen alive. It’s part of everyday life here and gets people talking.”
– Thomas Blomquist, Internal Communicator at Avanza

Not just information – it’s about culture

At least 450 employees work at Avanza’s office, so it’s crucial to find ways to both share what’s happening and build a strong internal culture.

Thomas Blomquist, who’s responsible for the screen content, sees it as a tool to do just that. It’s not just about spreading information – it’s about showing that things are happening and getting as many people as possible involved in activities.

The screens display everything from Avanza’s stock price to photos from the latest padel tournament or countdowns to internal events like “True Crime Avanza Week.” All content is produced in-house, which makes it feel both personal and authentic.

“Some people call them ‘cozy screens’. It’s a fun term that shows the screens really make a difference. They’re meant to create a feeling, not just display facts.”

Digital signage that modernizes the office

When Avanza renovated its office in 2019, they also rethought how they work with visual communication. At the same time, they switched digital signage providers. They chose PLAYipp, a solution that felt more flexible and functional, fitting Avanza’s way of working much better.

“PLAYipp’s solution comes with more ‘out of the box’ – a lot of functionality is included without extra cost!”

Logic IT, Avanza’s long-time IT partner, helped with the entire setup, from installation to license management, making the transition smooth.

Right at the entrance, employees and visitors are greeted by large screens with dynamic content. This could be event videos, awards, promotions, or brand-building material.

“We don’t want to feel like a traditional big bank. It should feel modern, a little fun, and techy, right from the entrance.”

More screens on the way

Avanza is renovating again and planning the next step for digital signage. Thomas is looking into adding screens in the elevator lobbies to display current info and improve orientation throughout the office. The goal is to make the workplace even more connected, accessible, and easy to navigate.