The Inside Reflects on the Outside – An Article on Internal Communication

Why do some workplaces feel full of energy?

Have you ever wondered why some workplaces are full of energy while others feel lifeless? I believe I know quite a bit about why that is. It’s an honor to write a series of articles in collaboration with PLAYipp on the area I, Anna Almberg, have dedicated my entire career to: internal communication.

Let me begin with a definition: what is internal communication, really?

“Internal communication is all communication within an organization that is united to achieve common goals. The purpose of internal communication is to create a shared direction and actionable momentum; decisions and priorities should lead to action. The result of truly effective internal communication is workplace happiness, engagement, ambassadorship, and strong branding. A well-functioning inside is reflected on the outside.”

With that said, internal communication truly matters. It’s the foundation for satisfaction, meaning, and community. In short, it’s crucial. After visiting hundreds of workplaces over nearly two decades, I still wonder: why isn’t it prioritized more?

Brands are most defined by the employees who embody them

Engaged employees carry a “sign” on their foreheads, showing pride in representing your organization. Internal and external communications are closely linked, as the external image is built from within.

This is why focusing on employees is more important than ever, ensuring they feel involved and proud. A brand isn’t what you say it is. It’s what your customers say it is. Customers and the world around you define your brand based on what you project.

Every employee has the potential to become an ambassador for the entire brand, and everything is determined in “moments of truth.” What does each employee say about you as an employer? Strong trust is built as much by employees’ attitudes as by conscious communication efforts. Employees who act in line with your brand and live up to its promises strengthen it with their actions every day. If you claim to be customer-focused, your employees need to deliver satisfaction. Internal communication significantly impacts customer experience and business outcomes.

Start by recognizing its importance

There are no shortcuts. Building a human, communicative organization is no quick fix. Prioritizing internal communication is a backbone for the organization that needs consistent focus over time.

It’s not enough to introduce a new channel or make a one-time effort to listen to employees. Every day should be dedicated to getting everyone aligned with your direction and ensuring they understand. Additionally, what’s more important at work than relationships? As a leader, you need to communicate openly and share yourself. Only when you earn employees’ trust can you truly lead them.

Similarly, strong team spirit within and across departments is essential for collaboration. Consider the cost of “us vs. them” mentalities, gossip, and talking about people instead of to them, in terms of lost productivity.

Some leadership teams I meet clearly don’t understand how critical communication with employees is to organizational success. It’s not just about informing but genuinely listening with curiosity and humility, recognizing that everyone—regardless of role or hierarchy—can learn from each other.

Communication is a synergy where one thought meets another, creating a new idea that neither could have conceived alone. Prioritizing internal communication fosters a culture where people feel safe to share new ideas and where everyone takes responsibility for the organization’s quality and growth.

Imagine how relieving it would be for leaders when it’s not just the leadership team driving the organization forward, but everyone pulling together. This is one of the many benefits of strong internal communication.

“So, what are you waiting for? Internal communication isn’t just an opportunity—it’s the key to workplaces brimming with energy.”
– Anna Almberg

Spread the message with digital screens

Want to create a workplace where employees are informed, engaged, and proud? Digital signage offers an effective tool to highlight important information, celebrate successes, and strengthen your culture—every day. Contact us at PLAYipp and see how your messages can inject new energy and pride throughout your organization!

Continue reading!

Anna has written four connected articles.
Read the next article to learn how you can develop internal communication step by step.