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NederlandsPLAYipp and Sony partner to deliver effortless plug-and-play Digital Signage
May 5, 2026
PLAYipp and Sony announce a new integration partnership. PLAYipp joins Sony’s certified CMS partner ecosystem, together delivering a streamlined solution for businesses looking to modernise their internal communications.
“As we continue to expand our presence in the digital signage market, this partnership with Sony positions us as a leader in delivering user-friendly and sustainable solutions,” commented Henrik Mazzanti, CEO of Playipp.
About PLAYipp
PLAYipp helps over 4,000 businesses simplify information sharing with its easy-to-manage digital signage solution. The platform automatically pulls content from tools you already use for example intranets, BI tools, social media and calendars, keeping your screens up to date without manual work. Founded in 2006 with offices in Sweden and Norway.
About Sony
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to continue delivering Kando and Anshin* to people and society across the world, Sony Corporation supports the group with technology to create the entertainment of the future together with creators. For more information, visit: www.sony.net *Both Japanese words: Kando means emotion and Anshin means peace of mind, reassurance and trust.
About Sony Europe B.V.
Sony Europe B.V. is a subsidiary of Sony Corporation headquartered in the UK. We drive Sony’s Entertainment, Technology & Services business for consumer and professional markets, as well as Imaging & Sensing Solutions across Europe. For more information, visit: www.sony.eu/presscentre
Press Release
PLAYipp and Sony Partner for Simple Plug-and-Play Digital Signage
May 5, 2026
PLAYipp and Sony announce a new integration partnership. PLAYipp joins Sony’s certified CMS partner ecosystem, together delivering a streamlined solution for businesses looking to modernise their internal communications.
PLAYipp’s software runs natively on Sony BRAVIA Professional Displays via built-in system-on-chip (SoC) technology. No external hardware, no complex cabling, and a significantly simpler installation. Teams can focus on their content — not their infrastructure.
Sustainability is a key part of the partnership. Sony’s energy-efficient displays combined with SoC technology eliminate the need for a separate media player. This reduces energy consumption and carbon emissions without compromising on quality.
“By partnering with Playipp, we are enhancing our commitment to providing businesses with innovative solutions that simplify their communication efforts,” comments Chris Mullins, Head of B2B Product Marketing, Sony Professional Displays & Solutions Europe. “This integration not only streamlines the user experience but also aligns with our sustainability goals.”
Feedback from integration partners has been strongly positive. The combination of PLAYipp’s software and Sony’s display hardware addresses a clear market demand — a solution that is both future-ready and environmentally conscious.
“As we continue to expand our presence in the digital signage market, this partnership with Sony positions us as a leader in delivering user-friendly and sustainable solutions,” commented Henrik Mazzanti, CEO of Playipp. “We are excited to empower businesses to communicate effectively while minimising their environmental impact.”
With offices in Sweden and Norway and a growing European footprint, PLAYipp is well-positioned to support businesses across the continent. The Sony integration reinforces PLAYipp’s strategic direction — a connected, easy-to-use platform built for long-term sustainability.
For more information, please contact:
Jenny Westerberg, CMO, PLAYipp
Tel: +46 (0)701 407140
Email: jenny.westerberg@playipp.com
Thomas Sundgren, CPO, PLAYipp
Email: thomas.sundgren@playipp.com
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