Bevego gets more effective with Digital Signage.

Together with PLAYipp the communications department can share right information to the right place – faster than ever!

Bevego can quickly reach its 33 branches

Bevego has significantly enhanced its internal and external communication by implementing digital information screens. This solution has enabled the marketing department to disseminate information more quickly and efficiently across its 33 branches.

Results of using digital information screens:

More efficient communication
Customized messages for different locations
Positive feedback from the organization
Quick and easy dissemination of information
Increased employee engagement in content suggestions

Challenge: Outdated information and prolonged lead times

Previously, communication involved sending emails and distributing printed information to various facilities. The challenge with printed materials was the lengthy process of production, printing, and delivery, resulting in outdated information by the time it arrived.

The marketing department at Bevego recognized the need for faster, more digital communication. Additionally, the ability to customize messages for different locations was crucial when searching for a suitable solution.

Digital screens in every store

Today, Bevego has a digital screen in every store across Sweden. Together with PLAYipp, they reviewed their needs and conducted an inventory. In some locations, existing screens could be utilized, while others required new investments. This approach minimized the initial investment while ensuring all customers and visitors received information through digital screens.

Currently, a team member in the marketing department is dedicated to creating content for these digital screens, enhancing communication efficiency and relevance.

“It is very quick and easy to get the information we need!”

Annika Lincoln, Marketing manager at Bevego

Result: Delivering the right message at the right time

Today, the marketing department is much more efficient, and the rest of the organization has responded very positively, discovering new ways to communicate externally. They see how quickly and easily they can communicate and truly believe that PLAYipp’s digital information screens were a good solution to their initial problem.

Their coworkers are much more alert and on their toes to get information out that they might otherwise have thought they had missed deadline for. Now they know that it is quick and easy to get any information out to the stores and even brings up suggestions for what to publish.

The marketing department believes that PLAYipp has been a great solution that meets their needs, and they are enthusiastic about continuing to work with digital information screens

“We have received great help from the support and then not only with the technical pieces but also with the admin program, what to think about when building the structure and good training – it has worked great! “