Price Indexation 2025: Background and FAQ

PLAYipp/Databeat is implementing a long-term approach to price indexation for our software products starting in 2025. Each year, we will adjust our prices in line with the Consumer Price Index (CPI) determined by Statistics Sweden (SCB), based on a rolling 12-month average for October–November.

As part of this approach, we are addressing price developments from recent years and will adjust the prices for our software products starting April 1, 2025. The indexation increase of 8,5% will apply to all renewals starting April 1, 2025

FAQ

Q: Why are you changing prices now?
A: Inflation has driven up the costs of developing and delivering our software products. We are now addressing recent years’ price developments with a comprehensive adjustment. Additionally, we are investing more than ever in development to provide the most user-friendly and effective digital signage solution on the market.

Q: The index increase doesn’t match the latest published CPI. Why is that?
A: Given the significantly higher inflation rates in recent years and the fact that we have not applied indexation in prior years, we are now making a comprehensive adjustment to account for the price developments of the past few years. This has resulted in an 8.5% increase.

Q: Why are you using CPI instead of LCI for software products?
A: We believe that CPI best reflects the reality of our business because it encompasses a broader mix of variables, not just labor costs, which are relevant to the development and delivery of our software products.

Q: Will all customers experience the same indexation increase?
A: Yes, the same indexation increase applies to all customers and will only affect renewals after April 1, 2025.

Q: Have you always applied indexation based on these principles?
A: No, we haven’t had a consistent approach in the past. The recent significant rise in inflation has impacted us, as it has other parts of society. To remain aligned with inflation while being as transparent and predictable as possible, we have decided to follow the rolling 12-month average inflation based on CPI. This will be our standard practice going forward.

Q: Will you introduce a new model next year?
A: Last year, the CPI index increase was 10%, but we chose a much lower adjustment. To adopt a more transparent and consistent approach, we have now decided to align with inflation using CPI as determined by SCB. This provides you as a customer with predictability regarding our pricing.