New in PLAYipp: geographic screen structure, a clearer way to organize your screens

TL;DR summary

• Geographic screen structure is live in PLAYipp, organizing your screens automatically based on their registered addresses.
• No more manual setup or upkeep: the structure updates itself as you add new screens.
• Use tags for anything that isn’t location-based (Reception, Campaign, Internal, etc.).

On August 18, we launched geographic screen structure in PLAYipp: a new way to organize your screens automatically, built directly from the addresses already registered on them. No manual setup, no upkeep, just a clear, accurate overview from the moment it’s live.

What’s changing?

Instead of you manually building sections and locations, PLAYipp now organizes your screens automatically, based on the address already registered on each one. The structure is built in four clear levels: country, county, city and address. This means that what you see always reflects reality, with no room for a screen to end up filed in the wrong place by mistake.

Add a screen in a city you haven’t used before? PLAYipp creates that city in the structure the moment the address is registered. The overview stays accurate and current, whether you have ten screens or a thousand.

We asked Catarina, PLAYipp’s UX Lead, why this is a game-changer:

What this means for you

• Because the geographic screen structure is built from your screens’ actual addresses, the overview is accurate by design.
• The geographic screen structure scales without extra effort. Ten screens or a thousand, across one site or many, the structure keeps up automatically.
• Tags handle everything that isn’t about location. Need to group screens by type or audience, such as Reception, Campaign or Internal? That’s what tags are for. Combine them with the geographic structure for even more precise publishing down the line.
• Addresses matter more than ever. The structure is built entirely from your screens’ address data. Screens without a complete address won’t be placed in the structure, they’ll sit in a separate section until that’s fixed.

A lot is happening in PLAYipp’s platform

We continue to develop PLAYipp based on our users wishes and needs.

Do you have thoughts about the geographic screen structure? Is something missing? Or do you have ideas on how we can make it even better? Click the feedback button in the top right corner in PLAYipp and tell us what you think.

Your feedback makes a real difference in how we prioritize and develop the platform going forward. We look forward to hearing from you!