How Tre uses humor and creative digital elements to increase office engagement

Success with playful digital communication

By implementing digital screens, Tre has successfully increased employee engagement and created a more dynamic work environment. With the help of creative elements like coffee machine communication and interactive games, Tre has effectively integrated digital signage into its daily communication.

In need for a more flexible digital screen solution

Tre is a telecom company that invests heavily in internal communication, with a workplace where creativity and innovation are the focus. They needed a more flexible solution that could handle both the distribution of important information as well as more playful elements. The goal was to increase engagement and encourage more people to use and appreciate the digital screens.

PLAYipp’s digital signage solution makes it easier

With the help of PLAYipp and IT partner Dustin, Tre has implemented a digital signage solution with 117 screens, which with ease handles creative and engaging elements. Tre installed screens on every floor of their offices so that all employees could access the information displayed on them.

Tre also recently signed up for 66 new licenses with PLAYipp, and Dustin again assisted in installing the screens in strategic locations throughout the office.

Better engagement with humor and activities

With intranet manager Henric Olofsson leading the way, the communications department noticed a significant difference in how employees read the information on the screens when elements of humor and activities were included. This has since become a permanent part of the screens. Here are a few of Henric’s, and the Tre employees’ favorites:

At the coffee machines, a mix of light-hearted and strategic information is displayed, aiming to spark conversations during or after a coffee break. Examples of content include «Word of the Day,» teasers linking to the intranet, upcoming events in 3Huset, or highlights from our social media. We often use video and animations to reinforce messages—both at the coffee machines and on the other screens.

(Note that these screens are not PLAYipp, but are integrated with the coffee machine and managed by Convini’s system—but it’s still a great way to use screens!)

Word of the day:
They introduce funny and sometimes unusual words or phrases on their screens. An example is «Pancake Breakdown,» which brings a smile and perhaps sparks a conversation among the employees.

Find Klas:
An interactive game where a gnome is hidden somewhere in the office, and employees are encouraged to find it by following clues displayed on the screens.

Target specific messages:
We can tailor messages by floor in 3Huset to increase relevance and engagement. The tech department gets one message, the sales organization another, and we can display shared information on all screens.
If needed, we can prioritize one message across all screens.

Countdown to events:
The screens are used to create excitement and anticipation for major events, such as new product launches. One example is a countdown to an iPhone launch, where the screens display a timer and relevant images to keep employees engaged.

«We’ve really noticed that our employees engage more when we use the screens in a playful way. It creates a more fun work environment and gets more people to actually look at the screens,» says Henric.

Why Tre chose PLAYipp

User-Friendliness: PLAYipp’s solution was easy to use and customize, which allowed more people to contribute content.

Creative freedom: The ability to use the screens for both serious and playful communication increased employee engagement.

Efficient support: Quick and helpful support from PLAYipp makes even the more complicated uses possible.

Tips from Henric at Tre: Maximize engagement with digital screens

1. Use humor and playful elements
We’ve really noticed that our employees engage more when we use the screens in a playful way. Coffee machine communication with engaging content is very popular.

2. Place screens strategically
By placing the screens where they are highly visible, such as in entrances, corridors, and other frequently visited areas, we ensure that the messages reach as many people as possible.

3. Tailor the message
A specific department can have its own administrator who customizes the content for their target audience.
For example, the customer service and sales teams regularly highlight their employees in various sales and service competitions for specific teams.
This helps build an even stronger team spirit and awareness.

4. Interactive and up-to-date information
Having current and interactive messages, like countdowns to events or new product launches, keeps employees informed and engaged.