{"id":9076,"date":"2022-07-08T12:13:50","date_gmt":"2022-07-08T12:13:50","guid":{"rendered":"https:\/\/playipp.com\/?post_type=kunskapsbank&#038;p=9076"},"modified":"2024-10-28T10:01:16","modified_gmt":"2024-10-28T10:01:16","slug":"checklista-fordjupning-innehall","status":"publish","type":"kunskapsbank","link":"https:\/\/playipp.com\/sv\/kunskapsbank\/checklista-fordjupning-innehall\/","title":{"rendered":"Checklista &#8211; f\u00f6rdjupning inneh\u00e5ll"},"content":{"rendered":"\n<div class=\"wp-block-group has-text-color has-white-color has-btn-three-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"has-text-align-left has-btn-two-color has-text-color wp-block-heading\" id=\"h-inneh-llet-r-allt\">Inneh\u00e5llet \u00e4r allt.<\/h1>\n\n\n\n<p class=\"is-style-largep has-text-align-left wp-block-paragraph\">Oavsett vad du v\u00e4ljer f\u00f6r l\u00f6sning till dina digitala informationsl\u00f6sningar s\u00e5 \u00e4r det det inneh\u00e5ll som du fyller sk\u00e4rmarna med som \u00e4r den enskilt viktigaste faktorn f\u00f6r er framg\u00e5ng med sk\u00e4rmarna. Utan relevant och aktuellt inneh\u00e5ll s\u00e5 \u00e4r sk\u00e4rmarna i stort sett meningsl\u00f6sa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"block-stickymenu-wrapper\">\t\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En del leverant\u00f6rer till\u00e5ter inte att ni kan styra inneh\u00e5llet p\u00e5 sk\u00e4rmarna, detta inkluderar eventuella byr\u00e5er eller andra partners till er. Andra sl\u00e4pper det helt fritt och upp till er att skapa era sk\u00e4rmar, vissa har hybridl\u00f6sningar. Det viktiga h\u00e4r \u00e4r inte vilken v\u00e4g ni v\u00e4ljer att g\u00e5 utan att se till att \u00e4ga processen oavsett och att ni g\u00f6r ett medvetet val.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att hitta formerna f\u00f6r inneh\u00e5llsarbetet kan det vara en god id\u00e9 att s\u00e4tta samman en grupp med personer fr\u00e5n bolagets olika delar. Detta \u00e4r ofta ett vinnande koncept f\u00f6r att planera inneh\u00e5llet en tid fram\u00f6ver och f\u00f6r att olika delar ska synas och komma till tals med aktuell information. D\u00e5 brukar det ocks\u00e5 visa sig vilken l\u00f6sning som pass er organisation och pl\u00e5nbok b\u00e4st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 t\u00e4nk till kring hur ni rent praktisk vill att arbetet ska g\u00e5 till. Och kolla sedan upp om just de leverant\u00f6rer ni \u00e4r intresserade av st\u00f6djer det arbetss\u00e4ttet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5nga leverant\u00f6rer erbjuder sk\u00e4rmar med delat inneh\u00e5ll d\u00e4r en del kan vara central information, en del kan vara dynamisk fr\u00e5n n\u00e5gon nyhetssajt som \u00e4r relevant och den tredje del kan vara information som \u00e4r mer lokal. Detta passar fint i organisationer med olika delar eller splittrade behov i sin kommunikation. F\u00f6r organisationer som prim\u00e4rt jobbar med digital signage som budb\u00e4rare eller reklamplats \u00e4r detta inte lika viktigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ett steg p\u00e5 v\u00e4gen i att v\u00e4gleda er i det beslutet \u00e4r att avg\u00f6ra vem &#8211; eller vilka &#8211; som ska administrera inneh\u00e5llet. \u00c4r det en person eller flera? Finns de centralt i er organisation eller ska ni jobba med en mix av personer f\u00f6r att f\u00e5nga information fr\u00e5n flera delar av ert bolag?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genom att ni sj\u00e4lva skapar ert inneh\u00e5ll s\u00e5 \u00e4ger ni inte bara processen utan \u00e4ven tidpunkten f\u00f6r n\u00e4r det ska publiceras. Det \u00e4r en stor f\u00f6rdel framf\u00f6rallt om ni verkar inom en bransch med snabba f\u00f6r\u00e4ndringar eller d\u00e4r ni vill uppdatera era sk\u00e4rmar ofta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om ni best\u00e4mmer er f\u00f6r att skapa inneh\u00e5ll sj\u00e4lva s\u00e5 kan ni avlasta den personen genom att jobba med b\u00e5de dynamiskt och planerat inneh\u00e5ll. Det dynamiska inneh\u00e5llet kan vara en integration till en nyhetssajt eller till ert eget instagramkonto. Med hj\u00e4lp av en s\u00e5dan integration s\u00e5 kommer de uppdateringar som sker att automatiskt publiceras p\u00e5 er sk\u00e4rm. Det planerade inneh\u00e5llet kan vara den typ av inneh\u00e5ll som ni vet ska vara p\u00e5 era sk\u00e4rmar l\u00e5ngt i f\u00f6rv\u00e4g. Beroende p\u00e5 vilken verksamhet ni driver s\u00e5 kan det vara allt fr\u00e5n reklamkampanj, information om kommande skolavslutning eller menyn p\u00e5 er restaurang.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2022\/07\/AdobeStock_444030958-1024x683.jpeg\" alt=\"\" class=\"wp-image-9077\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2022\/07\/AdobeStock_444030958-1024x683.jpeg 1024w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/07\/AdobeStock_444030958-300x200.jpeg 300w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/07\/AdobeStock_444030958-768x513.jpeg 768w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/07\/AdobeStock_444030958-1536x1025.jpeg 1536w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/07\/AdobeStock_444030958-2048x1367.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Cheerful male and female students enjoying brainstorming meeting for creating project and doing college homework, sincerely colleagues planning education organisation collaborating in coffee shop<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-left wp-block-heading\">S\u00e5, det var lite mer om inneh\u00e5llet. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 t\u00e4nk till kring hur ni rent praktisk vill att arbetet ska g\u00e5 till. Och kolla sedan upp om just de leverant\u00f6rer ni \u00e4r intresserade av st\u00f6djer det arbetss\u00e4ttet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lycka till!<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"377\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2022\/06\/PLAYipp-applause-1-1024x377.png\" alt=\"\" class=\"wp-image-8900\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2022\/06\/PLAYipp-applause-1-1024x377.png 1024w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/06\/PLAYipp-applause-1-300x111.png 300w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/06\/PLAYipp-applause-1-768x283.png 768w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/06\/PLAYipp-applause-1-1536x566.png 1536w, https:\/\/playipp.com\/wp-content\/uploads\/2022\/06\/PLAYipp-applause-1-2048x755.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"template":"","kategori":[35],"etikett":[],"class_list":["post-9076","kunskapsbank","type-kunskapsbank","status-publish","hentry","kategori-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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