{"id":20785,"date":"2024-06-25T13:34:58","date_gmt":"2024-06-25T13:34:58","guid":{"rendered":"https:\/\/playipp.com\/?post_type=kunskapsbank&#038;p=20785"},"modified":"2024-11-19T14:04:12","modified_gmt":"2024-11-19T14:04:12","slug":"ostersund-kundcase","status":"publish","type":"kunskapsbank","link":"https:\/\/playipp.com\/sv\/kunskapsbank\/ostersund-kundcase\/","title":{"rendered":"\u00d6stersund kundcase"},"content":{"rendered":"\n<div class=\"wp-block-group has-darker-blue-color has-text-color has-link-color wp-elements-685c281b50bddc4d47b08561f268705d\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left\" id=\"h-fran-statiska-till-digitala-skyltar-en-nodvandig-forandring-i-ostersunds-kommun\">Fr\u00e5n statiska till digitala skyltar: En n\u00f6dv\u00e4ndig f\u00f6r\u00e4ndring i \u00d6stersunds kommun<\/h1>\n\n\n\n<p class=\"is-style-label has-darker-blue-color has-middle-blue-background-color has-text-color has-background wp-block-paragraph\">Kundcase<\/p>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:559px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#a3b6d6\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" class=\"wp-block-cover__image-background wp-image-20848\" alt=\"\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Infartsskyltar-Ostersunds-kommun.png\" data-object-fit=\"cover\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Infartsskyltar-Ostersunds-kommun.png 1200w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Infartsskyltar-Ostersunds-kommun-300x157.png 300w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Infartsskyltar-Ostersunds-kommun-1024x535.png 1024w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Infartsskyltar-Ostersunds-kommun-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"148\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/06\/ostersunds-kommun-staare.png\" alt=\"\" class=\"wp-image-20791\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/06\/ostersunds-kommun-staare.png 600w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/06\/ostersunds-kommun-staare-300x74.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-ostersunds-kommun\">\u00d6stersunds kommun<\/h5>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u00d6stersunds kommun, i hj\u00e4rtat av J\u00e4mtland, kombinerar natursk\u00f6nhet med livlig kultur och innovation.<br><a href=\"https:\/\/www.ostersund.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bes\u00f6k webbplats<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-plats\">Plats<\/h5>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u00d6stersund, Sverige<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-bransch\">Bransch<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Offentlig sektor<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-antal-digitala-infartsskyltar\">Antal digitala infartsskyltar<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">3<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #e2e5e5;\"><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pages.upsales.com\/10862u9ef04c8514664cc580ac6f17972ab2c8\">Jag vill veta mer<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\"><div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-largep\" id=\"h-okad-medvetenhet-om-evenemang-med-digitala-infartsskyltar\">\u00d6kad medvetenhet om evenemang med digitala infartsskyltar<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">\u00d6stersunds kommun har moderniserat sin kommunikation och \u00f6kat medvetenheten om evenemang genom att implementera digitala infartsskyltar. Detta projekt har visat hur digitala l\u00f6sningar kan skapa nya m\u00f6jligheter f\u00f6r profilering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultat av implementeringen av PLAYipp och digitala infartsskyltar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6kad medvetenhet om lokala evenemang och viktiga meddelanden<\/li>\n\n\n\n<li>Modern och tillg\u00e4nglig kommunikation f\u00f6r inv\u00e5nare och bes\u00f6kare<\/li>\n\n\n\n<li>Positiv feedback fr\u00e5n inv\u00e5nare<\/li>\n<\/ul>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-fran-statiskt-till-digitalt\">Fr\u00e5n statiskt till digitalt<\/h2>\n\n\n\n<p class=\"has-text-align-left is-style-largep wp-block-paragraph\">\u00d6stersunds kommun hade l\u00e4nge anv\u00e4nt statiska bandroller f\u00f6r att marknadsf\u00f6ra evenemang och kommunicera med inv\u00e5narna. Dessa banderoller, placerade p\u00e5 broar ovanf\u00f6r E14, var kostsamma och Trafikverket ifr\u00e5gasatte s\u00e4kerheten. De kr\u00e4vde till slut att dessa banderoller skulle tas ner. D\u00e5 hade kommunen redan fattat beslut om en digital l\u00f6sning.<\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-strategisk-placering-och-anvandning\">Strategisk placering och anv\u00e4ndning<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Kommunen beh\u00f6vde en flexibel l\u00f6sning f\u00f6r att kunna uppdatera informationen ofta och l\u00e4tt. De ville ha ett enkelt och modernt s\u00e4tta att profilera \u00d6stersund p\u00e5. Och beslutet f\u00f6ll p\u00e5 digitala skyltar vid infarterna till \u00d6stersund.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Projektet genomf\u00f6rdes genom en offentlig upphandling. Tv\u00e5 digitala infartsskyltar placerades l\u00e4ngs E14 och en p\u00e5 Fr\u00f6s\u00f6n. Dessa placeringar valdes f\u00f6r att optimera synligheten och tillg\u00e4ngligheten, med h\u00e4nsyn till trafiks\u00e4kerhet och praktiska aspekter som tillg\u00e5ng till str\u00f6m och avfarter f\u00f6r underh\u00e5ll.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Skyltarna anv\u00e4nds fr\u00e4mst f\u00f6r att marknadsf\u00f6ra evenemang som sportmatcher, kulturh\u00e4ndelser, premi\u00e4rer, \u00f6ppningar, hyllningar och emellan\u00e5t samh\u00e4llsinformation. En kollega ansvarar f\u00f6r att dagligen uppdatera skyltarna via PLAYipp med nya budskap, som roterar tre \u00e5t g\u00e5ngen.<\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-1024x768.png\" alt=\"\" class=\"wp-image-20851\" style=\"width:1272px;height:auto\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-1024x768.png 1024w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-300x225.png 300w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-768x576.png 768w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-positiv-respons-fran-invanare-och-kreativa-anvandningsomraden\">Positiv respons fr\u00e5n inv\u00e5nare, och kreativa anv\u00e4ndningsomr\u00e5den<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Feedbacken fr\u00e5n inv\u00e5narna har bara varit positiv efter att skyltarna installerats. Inv\u00e5nare uppskattar den moderna och tillg\u00e4ngliga informationen och evenemangsarrang\u00f6rer f\u00e5r gratis marknadsf\u00f6ring. Med den h\u00f6ga synligheten har skyltarna ocks\u00e5 anv\u00e4nts f\u00f6r kreativa \u00e4ndam\u00e5l som frierier, vilket har uppm\u00e4rksammats av riksmedia.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Ett fint resultat fr\u00e5n implementeringen av de digitala infartsskyltarna \u00e4r att medvetenheten om lokala evenemang och viktiga meddelanden har \u00f6kat, vilket har bidragit till en mer informerad lokalbefolkning.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Kommunen har inte heller beh\u00f6vt hantera klotter eller skadeg\u00f6relse, vilket var en farh\u00e5ga innan sk\u00e4rmarna installerades. <\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-columns has-middle-green-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-largep wp-block-paragraph\">&#8221;Trots initial kritik har responsen bara varit positiv efter att vi satte upp de digitala infartsskyltarna&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-default wp-block-paragraph\"><strong><strong><strong>Sylvia, Kommunikat\u00f6r, \u00d6stersunds kommun<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-3-tips-fran-ostersunds-kommun\">3 tips fr\u00e5n \u00d6stersunds kommun <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>1. V\u00e4lj strategiska placeringar: <\/strong><br>S\u00e4tt upp skyltarna p\u00e5 platser som \u00e4r trafiks\u00e4kra, synliga och har tillg\u00e5ng till str\u00f6m och underh\u00e5llsm\u00f6jligheter. Dessa punkter \u00e4r krav f\u00f6r att f\u00e5 s\u00e4tta upp digitala infartsskyltar, s\u00e5 det kan vara klokt att st\u00e4mma av med de som hanterar bygglov, el &amp; de som&nbsp;ansvarar f\u00f6r v\u00e4gstr\u00e4ckan tidigt i processen.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>2. &nbsp;Uppdatera inneh\u00e5llet regelbundet:<\/strong> <br>H\u00e5ll skyltarna aktuella med dagliga uppdateringar som roterar f\u00f6r att f\u00e5nga passerandes uppm\u00e4rksamhet. Ha en variation av budskap och s\u00e4kerst\u00e4ll att bilden inte \u00e4r f\u00f6r r\u00f6rig och att budskapet \u00e4r enkelt med kort information om vad, var och n\u00e4r.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>3.<\/strong> <strong>Ta fram tydliga riktlinjer kring inneh\u00e5ll:<\/strong> <br>Det \u00e4r viktigt att ta fram tydliga riktlinjer f\u00f6r inneh\u00e5llet som ska visas p\u00e5 infartsskyltarna. P\u00e5 det s\u00e4ttet blir det  tydligt f\u00f6r b\u00e5de de som skickar in inneh\u00e5ll och vill synas p\u00e5 skyltarna och samtidigt \u00e4ven f\u00f6r redakt\u00f6rerna som v\u00e4ljer vilka budskap som ska synas eller inte.<br>Se \u00e4ven \u00f6ver riktlinjerna en g\u00e5ng per \u00e5r!<\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-grattis-1-1024x768.png\" alt=\"\" class=\"wp-image-20857\" style=\"width:1006px;height:auto\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-grattis-1-1024x768.png 1024w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-grattis-1-300x225.png 300w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-grattis-1-768x576.png 768w, https:\/\/playipp.com\/wp-content\/uploads\/2024\/07\/Ostersunds-kommun-infartsskyltar-grattis-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-playipp-blue-background-color has-text-color has-background has-link-color wp-elements-b03e7a3e0a4c85e7019b5dfc6f7bb5a1\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-bli-framgangsrik-med-digitala-skarmar-du-med\">Bli framg\u00e5ngsrik med digitala sk\u00e4rmar du med!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pop-green-background-color has-background wp-element-button\" href=\"https:\/\/pages.upsales.com\/10862u9ef04c8514664cc580ac6f17972ab2c8\">Kontakta oss<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/playipp.com\/sv\/kunskapsbank\/?filter=kundcase\">L\u00e4s fler kundcase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"template":"","kategori":[7],"etikett":[],"class_list":["post-20785","kunskapsbank","type-kunskapsbank","status-publish","hentry","kategori-kundcase"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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