{"id":28387,"date":"2025-04-23T11:52:04","date_gmt":"2025-04-23T11:52:04","guid":{"rendered":"https:\/\/playipp.com\/?post_type=kunskapsbank&#038;p=28387"},"modified":"2025-05-05T14:41:51","modified_gmt":"2025-05-05T14:41:51","slug":"meliva-kundecase","status":"publish","type":"kunskapsbank","link":"https:\/\/playipp.com\/no\/kunskapsbank\/meliva-kundecase\/","title":{"rendered":"Meliva-kundcase"},"content":{"rendered":"\n<div class=\"wp-block-group has-darker-blue-color has-text-color has-link-color wp-elements-ac899cb13efb538e7bc597e75ce65c7a\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left\" id=\"h-slik-sikrer-meliva-smart-og-enhetlig-kommunikasjon-pa-37-helsesentre\">Slik sikrer Meliva smart og enhetlig kommunikasjon p\u00e5 37 helsesentre<\/h1>\n\n\n\n<p class=\"is-style-label has-darker-blue-color has-middle-blue-background-color has-text-color has-background wp-block-paragraph\">Kundecase<\/p>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:720px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-28371 size-large\" alt=\"\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-top-image-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-top-image-1024x576.jpg 1024w, https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-top-image-300x169.jpg 300w, https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-top-image-768x432.jpg 768w, https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-top-image-1536x864.jpg 1536w, https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-top-image.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#827f7c\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/meliva.se\/\"><img decoding=\"async\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-logo.png\" alt=\"\" class=\"wp-image-28368\"\/><\/a><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-meliva\">Meliva<\/h5>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Meliva tilbyr prim\u00e6rhelsetjenester, helsestasjonstjenester for barn, bedriftshelsetjenester og spesialisthelsetjenester i Stockholm, Uppsala og V\u00e4stra G\u00f6taland.<br><a href=\"https:\/\/meliva.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bes\u00f8k nettside<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-sted\">Sted<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Sverige<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-bransje\">Bransje<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Helsevesen<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-left\" id=\"h-antall-digitale-skjermer\">Antall digitale skjermer<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">47<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #e2e5e5;\"><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/playipp.com\/no\/kontakt-meg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeg vil vite mer om PLAYipp<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\">\n<h2 class=\"wp-block-heading has-text-align-left is-style-largep\" id=\"h-smartere-kommunikasjon-i-helsesektoren\">Smartere kommunikasjon i helsesektoren<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Meliva bruker digitale skjermer p\u00e5 37 klinikker for \u00e5 gj\u00f8re kommunikasjonen tydeligere og mer personlig. Pasientene f\u00e5r nyttig informasjon mens de venter, og alle klinikker har et enhetlig uttrykk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dette har Meliva oppn\u00e5dd:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Samme tydelige budskap p\u00e5 alle klinikker<\/li>\n\n\n\n<li>Sterkere merkevare<\/li>\n\n\n\n<li>Informasjon tilpasset hver klinikk og type behandling<\/li>\n\n\n\n<li>Enkel oppdatering av innhold, b\u00e5de lokalt og sentralt<\/li>\n\n\n\n<li>Ikke lenger behov for plakater og papirlapper p\u00e5 veggene<\/li>\n<\/ul>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-venterommet-et-sted-for-mer-enn-bare-ventetid-nbsp\">Venterommet, et sted for mer enn bare ventetid&nbsp;<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Melivas raske vekst gjennom oppkj\u00f8p av helsesentre i hele landet f\u00f8rte med seg en utfordring: Hvordan skape tydelig og gjenkjennbar kommunikasjon n\u00e5r hvert senter har sin egen m\u00e5te \u00e5 jobbe p\u00e5?&nbsp;Svaret ble en kombinasjon av smart struktur, digitale skjermer og PLAYipp.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">I dag er PLAYipps skjermer til stede p\u00e5 Melivas over 37 sentre i Stockholm, Uppsala og G\u00f6teborg. Skjermene viser mer enn bare praktisk informasjon som \u00e5pningstider og hvordan man bestiller time. De formidler ogs\u00e5 innhold som bygger Melivas merkevare og atmosf\u00e6re.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><em>&laquo;Vi bruker f\u00f8rst og fremst PLAYipp i venterommene. Det er der vi m\u00f8ter pasientene og kan presentere hvem vi er p\u00e5 en profesjonell og tydelig m\u00e5te&raquo;, <\/em>forteller<em> <\/em>Linn Christiernin, kommunikasjonssjef hos Meliva.<em>&nbsp;<\/em><\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">I stedet for \u00e5 henge opp lapper p\u00e5 veggene kan hvert senter presentere informasjon om alt fra bestillingsrutiner til nye tjenester og lokal informasjon p\u00e5 skjermene.&nbsp;Samtidig bygger Meliva sin identitet ved \u00e5 alltid bruke bilder av sitt eget personale og sin grafiske profil samt et animert samarbeid med Mumin.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><em>&laquo;Vi holder alt enhetlig, lettlest og levende. Det skal f\u00f8les som Meliva. Da blir det ogs\u00e5 enklere \u00e5 gjenbruke materiale p\u00e5 tvers av sentrene.&raquo;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-Digital-screens-smile.jpg\" alt=\"digitala sk\u00e4rmar h\u00e4lsocentral\" class=\"wp-image-28374\" style=\"width:1077px\"\/><\/figure>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-riktig-budskap-pa-rett-sted\">Riktig budskap p\u00e5 rett sted<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Selv om mye materiale deles mellom sentrene, tilpasses innholdet etter b\u00e5de region og type helsesenter. Det som vises p\u00e5 helsestasjonen for barn, ser annerledes ut enn det som vises p\u00e5 venterommet hos en gynekolog. M\u00e5let er at kommunikasjonen alltid skal f\u00f8les relevant for personen som ser den.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><em>&laquo;Sitter du p\u00e5 helsestasjonen med barnet ditt, f\u00e5r du se nyttig informasjon p\u00e5 skjermen, men ogs\u00e5 noe som underholder barnet. Ved andre sentre tilpasser vi innholdet til de tjenestene som tilbys der.&raquo;<\/em><\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-playipp-forenkler-hverdagen-for-kommunikasjonsteamet\">PLAYipp forenkler hverdagen for kommunikasjonsteamet<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">F\u00f8r de implementerte PLAYipp benyttet Meliva et digital signage-system fra et selskap som tilb\u00f8d st\u00f8tte p\u00e5 finsk, noe som f\u00f8rte til at mye av ansvaret ble liggende hos kommunikasjonsteamet.&nbsp;<br><br><em>&laquo;Vi byttet til PLAYipp for \u00e5 f\u00e5 bedre st\u00f8tte, og for at flere internt kunne bidra. N\u00e5 er det ikke lenger bare jeg som m\u00e5 l\u00f8se alt,&raquo;<\/em> sier Linn.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-digital-signage-healthcare-1024x683.jpg\" alt=\"Sk\u00e4rm i h\u00e4lsocentral\" class=\"wp-image-28377\" style=\"width:1080px\" srcset=\"https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-digital-signage-healthcare-1024x683.jpg 1024w, https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-digital-signage-healthcare-300x200.jpg 300w, https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-digital-signage-healthcare-768x512.jpg 768w, https:\/\/playipp.com\/wp-content\/uploads\/2025\/04\/Meliva-digital-signage-healthcare.jpg 1485w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-pa-ordentlig-hele-veien\">P\u00e5 ordentlig, hele veien<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">For Meliva er det viktig at deres kommunikasjon oppleves som genuin. Det gjelder ogs\u00e5 p\u00e5 skjermen. N\u00e5r man viser bilder av personalet, sammen med deres navn og rolle, skaper det b\u00e5de gjenkjenning og tillit hos pasientene.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><em>&laquo;Vi vil vise frem v\u00e5re medarbeidere, ikke modeller. Du skal f\u00f8le deg trygg og ivaretatt n\u00e5r du kommer til senteret&raquo;, <\/em>forteller Linn.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">Samtidig har teamet hos Meliva begynt \u00e5 utforske mer interaktivt innhold, som QR-koder og bevegelig grafikk, for \u00e5 engasjere pasienter selv i den korte perioden de befinner seg p\u00e5 venterommet.<\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-columns has-middle-green-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-largep wp-block-paragraph\"><em>Vi holder alt enhetlig, lettlest og levende. Det skal f\u00f8les som Meliva. Da blir det ogs\u00e5 enklere \u00e5 gjenbruke materiale p\u00e5 tvers av sentrene.<\/em>&laquo;<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-default wp-block-paragraph\"><strong><strong><strong>Linn Christiernin, kommunikasjonssjef hos Meliva<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-neste-steg-mer-lokalt-innhold\">Neste steg \u2013 mer lokalt innhold<\/h2>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\">N\u00e5 vurderer Meliva \u00e5 la flere av sentrene selv oppdatere skjermene med lokalt innhold. Det kan handle om enkle oppdateringer som \u00e5 informere om gratis pr\u00f8vetaking akkurat den uken.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><em>&laquo;Vi vil gj\u00f8re det s\u00e5 enkelt at det faktisk blir gjort. Og at materialet holdes oppdatert og ikke bare blir liggende i flere \u00e5r.&raquo;<\/em><\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #e2e5e5;\"><\/div>\n\n<\/div>\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-linns-3-beste-tips-for-digitale-skjermer-pa-venterommet\">Linns 3 beste tips for digitale skjermer p\u00e5 venterommet:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>1.<\/strong> <strong><strong><strong>Kort og konsist<\/strong><\/strong><\/strong><br>Si det du vil si s\u00e5 kort som mulig, slik at teksten b\u00e5de er lettlest og kan vises i stor skrift.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>2.<\/strong> <strong><strong><strong>Gi hvert skjermbilde mer tid enn du tror<\/strong><\/strong><\/strong> <br>Det er alltid noen som synes det g\u00e5r for fort \u2013 heller sakte enn stressende.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>3.<\/strong> <strong><strong>Spre budskapet over flere bilder<\/strong><\/strong><br>I stedet for \u00e5 presse inn alt p\u00e5 ett bilde, skap en bildeserie. Da blir det ogs\u00e5 morsommere \u00e5 se p\u00e5.<\/p>\n\n\n<div class=\"block-line-wrapper\"><div class=\"w-100 line\" style=\"background-color: #ffffff;\"><\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-playipps-tips-for-helseorganisasjoner\">PLAYipps tips for helseorganisasjoner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>1.<\/strong> <strong><strong><strong><strong>Vis veien<\/strong><\/strong><\/strong><\/strong><br>Mange av v\u00e5re kunder bruker skjermer for \u00e5 gj\u00f8re det lett for pasienter \u00e5 finne frem, og dermed redusere stress p\u00e5 helsesenteret. Identifiser hvor i lokalene det oppst\u00e5r mest forvirring, og sett opp en skjerm som viser veien.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>2.<\/strong> <strong><strong>P\u00e5minn om det viktigste<\/strong><\/strong><br>Vis \u00e5pningstider, drop-in-tider og vaksinasjonstider. Det sparer deg for mange sp\u00f8rsm\u00e5l i resepsjonen.<\/p>\n\n\n\n<p class=\"is-style-largep wp-block-paragraph\"><strong>3.<\/strong> <strong><strong><strong>QR-koder forenkler<\/strong><\/strong><\/strong><br>Koble en QR-kode til timebestilling, pasientskjemaer eller nettsiden deres. Mange pasienter sitter uansett og ser p\u00e5 mobilen, s\u00e5 det er enkelt for dem \u00e5 ta neste steg direkte fra skjermen sin.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-darker-blue-background-color has-text-color has-background has-link-color wp-elements-82d8aee44d00c238d0013a7aa21a319f\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-vil-du-vite-mer-om-playipp\">Vil du vite mer om PLAYipp?<\/h2>\n\n\n\n<p class=\"has-text-align-left is-style-largep wp-block-paragraph\">Kontakt oss i dag, vi er eksperter p\u00e5 digital skilting og kommunikasjon.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2%\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:38%\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pop-green-background-color has-background wp-element-button\" href=\"https:\/\/playipp.com\/no\/kontakt-meg\/\">Snakk med en ekspert<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"template":"","kategori":[98],"etikett":[],"class_list":["post-28387","kunskapsbank","type-kunskapsbank","status-publish","hentry","kategori-kundecase"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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